Linkwuo
Web Design
Linkwuo is a SaaS career platform that combines AI-powered job discovery with one-on-one mentorship from top tech professionals. I led the end-to-end product design to enhance usability, boost retention, and communicate its unique value.
Client:
Linkwuo
Role:
Product Designer
Year:
2024
Challenge
The initial platform suffered from fragmented user flows and low retention. Job seekers struggled with lengthy navigation, inconsistent onboarding, and limited engagement features. Mobile responsiveness lagged behind expectations, and the mentorship offering lacked differentiation in a crowded job market.
Objective
Redesign the product end-to-end to: Streamline the job discovery and booking flow Integrate AI insights to improve testing, iteration, and personalization Highlight the unique value of 1:1 mentorship with Big Tech professionals Boost retention and engagement across devices
Results
80% of usability pain points resolved after 5 high-fidelity design iterations. Redesigned checkout with contextual tooltips → 15% increase in retention, validated through AI-driven A/B testing. Introduced advanced micro-interactions (hover states, progress indicators) → +25% task completion, informed by predictive analytics. Optimized responsive design → 40% faster iteration and 20% higher mobile engagement, using AI tools for adaptive layouts. Collaborated with the founder to refine product-market fit → 50% increase in beta retention, supported by AI insights into early adopters. Conducted user testing and prototyping, fixing onboarding and signup friction. Applied AI usability testing to simulate diverse behaviors, leading to +30% satisfaction and smoother onboarding.
